Blue Earth Summit was a hive of ideas, action and creativity from the world of better business. But it made me ask one big question: are we getting our comms about the climate right or wrong?

In a world that demands fast wins and instant results, can slow marketing really work? We say a resounding yes! Here’s how slow marketing builds trust over time for authentic and genuine brand connection with audiences.

Whether you scroll, search or simply walk down the street, you’re going to come across branded content. We’re talking brightly coloured, splashed with bold typefaces and practically gyrating with graphics galore. The visuals might grab your attention but your verbal identity brings everything to life.

How does SEO for freelancers work in 2021? And can you do it on your own? If you’re a freelancer of any kind then pulling in the right kind of clients matters. Here’s how to make search work for you this year.

Ah, the wretched product description. It should be so simple and yet it often proves as tricky as boiling the perfect egg.

In this post I show why talking about colour and shape isn’t getting you anywhere and walk you through how to conquer your descriptions like a pro.

A while ago I made a product that no one could find online and it set me on the track to learn everything I could about creating content. Here’s how that backstory has shaped what I do today and how you can use yours to build a strong brand foundation.

If you think that SEO for creatives has to be yawnsome and impossible to understand, think again. If you’re a creative person you’ll find out everything you need to know about SEO in 2020, in words that won’t make you glaze over, with plenty of pretty pictures. Promise.

How do you create a content strategy for your business or brand? With a basic structure that puts your customer at it’s heart is how.

So what do you learn when you go on a mission to uncover all the secrets there are to brand storytelling? The answer is plenty. Find out why you need to tell a story, how to do it and who is acing it in the storytelling department.

I felt that I needed a better user manual. I needed to get my story really clear. So I sat down and I thought it all through, and this is the result. It’s my business compass, the Stitch Writer Seven. If you’ve ever wondered why I do what I do, here it is.

Would you like to nail down some brand values for your business? Here are mine, why I decided on them, plus a brand exercise to help you discover your own.