A Prestigious Report
for the Whisky Market
A collaboration with Noble & Co to edit their quarterly reports for renowned brand The Macallan
What Noble & Co. don’t know about whisky isn’t worth knowing.
We worked with the Scottish investment bank, to proofread and edit its quarterly and annual Whisky Intelligence Reports. The reports break down data and analysis from the whisky industry, presenting insights about the secondary market for fine and rare bottles in a plush, printed format.
Noble & Co. brought us on board to review the report, with a fine-toothed comb. Focusing on clarity, grammatical accuracy and editorial style, we aimed to make the data as ready-to-consume as a caviar-topped canapé served on a silver platter.
Problem
We started by reading the document(s) in full to get a clearer image of the stats and data included. Once we had the dataset clear in our minds, we started the first of three rounds of proofreading. After the final round of proofreading edits, we reviewed the format and added headlines and introduction paragraphs to add structure.
Solution
A comprehensive set of reports that show a full breakdown of the fine and rare whisky auction market over 12 months. We’ve worked with Noble & Co. on its other Whisky Intelligence reports, helping the team to reveal fascinating trends in the whisky market. Now that’s surely worth a wee dram?
“Martha, Immy and the team have delivered an excellent service, with quick turnarounds and an ability to grasp new subject matter in a short period of time. They have helped us deliver a high quality research product”.
Duncan McFadzean, Noble & Co